If you have just finished setting up your website for your online business and you are now wondering what your next step is, the answer is simple: Content.
Building a website and leaving it alone is simply not enough. It’s important to keep posting relevant updates and carefully curated content.
Content adds value to your website:
Don’t just post material solely devoted to your product. Introduce new information to your readers; write articles as well as helpful tips. Post content that could be relevant to potential customers. Don’t just post content for the sake of having material on your website. What you post on your website could help develop loyalty between your brand and your customers. It can also define your brand and its reputation. Don’t forget! Positive customer experience leads to loyal customers.
You may use content to your advantage with the help of search engine optimization. Keywords, titles and descriptions are ranked by search engines and what you post could help increase your rank and set you apart from your competitors. It is important to understand what keywords and phrases your target market is searching for because using the right words can give your site the boost it needs. Keeping this in mind, it’s best to make sure that your website has useful content such as service offerings and Call to Actions.
A content strategy equals product promotion:
Without having an in-your-face- product promotion which customers are turned off by, you could strategize your content in a way to give subtle promotions for your product. You can also develop a posting plan. Research and list down the type of content you want to include on your website and create a schedule so that you’re on track and no post goes unpublished. Curate sources from different sites that will help boost traffic to your website.
Let’s not forget that the whole point of creating a website is to increase awareness of the product you will to sell. You’ve created this website as a channel to drive sales. That should mean that the content you post should engage and benefit your readers. Use your website to build a relation ship with potential and existing customers. Communication can build trust and establish your company as a reputable brand. Make sure to have content that doesn’t just promote but also educates, informs and entertains your customers.
More traffic means more opportunities:
Every visitor that arrives on your homepage is an opportunity to make a lasting impression. This visitor could have arrived at your site by accident or via a link that caught their attention but in the end, the site traffic you get could possibly turn into a potential transaction so make sure to have quality content. Add visuals that will aid your customer in their purchase decisions. Along with your visuals, include captivating content or captions that will help tell your story. Be as captivating as you can, put yourself in the mindset of a potential customer and create content that will drive successful purchases.
About the Author:
Catherine Vanvonno holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and is married with four children.