Quite irrefutably, Magento is one of the most search-engine friendly systems available in the online market. It is imperative to make an e-store more conspicuous to new and potential buyers, and one of the ways to create massive visibility of the e-store is by implementing techniques that enhance your e-store’s ranking in search engine results.
Search brings 3 to 4 times more traffic on the stores than social media sites. Here in this post, we’ll provide you with Magento SEO tips that will ensure effective search rankings, which in the longer run will generate more sales and better conversion rates.
Go to Web Configuration
The first thing that you need to do in order to start optimizing a Magento site is going to the SEO options in the website configuration. Go to System-Configuration-Web on the admin panel of the website. Under the URL options, you can change the settings easily – “Add Store Code to URLs” to “no”. By doing this, it will help to keep unneeded keywords out of the URL. Under Search Engine Optimization in the same section, set “Server URL Rewrite” to “yes”. This shall assist in removing “index.php” from all URLs.
Metadata of the CMS Page
Make sure that you have filled out the keywords and complete description in the metadata of your CMS page. Include at least 5 keywords that are relevant to the page and your business. In addition, also add a vivid description about the page and your business. The content inserted here is the key as search engines will use this data to determine how relevant a users’ search keyword is to your website.
Have appropriate names to the image files
Very often images are overlooked in search engine optimization. However, the key point here is to use a sensible name for all the images. The name of an image should describe what the image is all about. Make sure that you use appropriate title and ALT tags on all your images. Sensible names provide spiders information about the page.
Ensure speedy loading of a page
Google has stringent rules pertaining to the speed of loading sites. Google has stated that they will penalize slow loading sites. It is advisable to have a responsive e-store that opens in a few seconds in all devices. Remember a fast loading site will have more visitors and a slow loading site will have a large bounce rate.
Giant store of extensions
It is very easy for Magento users to differentiate their e-store from their competitors by using different extensions. Magento comes along with plenty of extensions that help you to expand your website. Magento modules of Magento extension development are all SEO friendly, which helps online stores to be SEO optimized. Besides, it also plays a vital role in enhancing an overall user experience.
Have no duplicates
It is essential to not have any duplicate content on your website, including all CMS pages and product pages. Do not use the same content for different products. It is always better having individualized content for varied products. Be consistent in reading and verifying website content periodically.
Keeping in mind how effective Magento really is, and how SEO friendly it is, make sure that you make your website ready for search engine of the future with Magento!
About the Author:
This post has been written by Vaishali Singh, a marketer who deals with Magento extensions and development. Her interests include online marketing, web development and eCommerce.