According to a recent study by Yahoo, Americans spend an average of 3.7 hours on their mobile devices each and every day. That’s almost four hours – per person – that business can use to reach out and connect with both prospective and current consumers. It’s an opportunity that can’t be ignored, and taking advantage of it requires a killer mobile marketing strategy and constant tune-ups to keep everything interesting, for you and for your audience. Giving your mobile marketing a mini makeover can lead to some pretty great things. Here’s how:
Timing is (Almost) Everything
How and when you schedule your branded messages for delivery should have very little to do with what’s convenient for you and everything to do with what makes sense for the message and the recipient. Whether you’re sending out texts, emails, or social media posts manually or taking advantage of automation software, you should be aware of the following:
- When your consumers are most likely to be online
- How much notice they need in order to act on the information you’re giving them (a notice two hours before an in-store sale won’t be enough time to grab the kids and drive there, for example)
- When it’s too early or too late to be bothering people (a good rule of thumb: if you wouldn’t call your boss or your mother at a certain time, don’t bug your subscribers either)
Try Out a Mini Email Campaign
SMS is changing the way we as a society do business, but that doesn’t mean email is over and out. In the wake of the recent increase in smartphone usage (nearly two-thirds of Americans now own one), the smartphone open rate for email has also risen by a massive 180 percent. Instead of just using email to echo SMS campaigns or send cookie-cutter follow-ups or unremarkable marketing collateral, get creative: send a series of emails that acts as a countdown to a big product launch or teach a mini course with lessons going out weekly. This kind of outside-the-box thinking will get you noticed and help keep you out of the spam file, too.
Incorporate Visual Content
You probably already have a blog, and that’s great news – quality content is essential to any site, a blog gives you an opportunity to connect with and educate consumers on a regular basis. That stream of branded content, whether original or curated, is practically priceless, but what type of content are you showcasing? The written word is powerful, but you know what they say about pictures being worth 1000 of those little words, and it turns out science backs up that old adage. Some 65 percent of people worldwide are classified as visual learners, meaning they better learn and remember information when it’s presented in picture form. Cater to this global majority by working photos, infographics, and video into everything from guest blogs to mobile ads.
Creating amazing content is only half the battle. You’ll need to promote your content in order to create awareness and drive referral traffic, social shares, and convert them to raving fans. Influencer marketing is a great campaign that you can execute to grab attention of bloggers and writers who can spread the word about your article by sharing it with their vast audience.
Dish Out Some Deals
If you want to really perk things up, offer consumers a way to save money while still taking advantage of your best services and/or products. If you’re reluctant to offer a discount, remember this: it’s better to sell 100 items at $10 dollars than to sell 20 items for $15. Coupons mean conversions, too. In fact, half of the consumers in the United States report having made a purchase as a direct result of a branded coupon, QR code, or other deal they received via SMS.
For more ways to kill it in 2016, check out some of the mobile marketing trends forecasted by industry experts. By staying ahead of the curve and incorporating new approaches and technology as they become available, you’ll organically strengthen and grow your customer base even as you build your bottom line.
What do you think of what I’ve covered so far? Will you adopt mobile as your tool for marketing? I would love to read your comments below.