5 Tech Tools and Solutions to Power Up Your Recruitment Strategy

The improvement of technology is changing people’s demands. Business organizations are, therefore, pressed to keep up. For this, they either adopt new technology and practices or hire new employees with the knowledge and experience to carry forward the growth initiatives of the company.


And when it comes to hiring workers, there are multiple ways a company goes about this process. For many of them, the most convenient solution is securing the services of a recruitment agency. This is because professional recruiters easily connect employers and jobseekers

Recruitment agencies are constantly improving their service solutions. They tap into new techniques and provisions that can expedite and fine-tune the results of their processes. If you wish to know what they are using to better assist their clients, listed below are five of them.

  1. Blogging

This solution marries content and contact – the perfect combo for recruiting. Blogging will allow recruiters to demonstrate their expertise and reinforce their industry credibility.

Along with this, blogging presents them the perfect opportunity to highlight the latest job openings, bring them to the attention of jobseekers, and provide valuable information to attract the perfect candidates.

  1. Social Media

Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Google+ — these are all valuable platforms for the recruitment industry. Recruiters can exhaust the diverse capabilities of these social media sites to boost their recruitment strategy.

In a survey conducted by CareerBuilder in 2017, it was revealed that 70 percent of employers turn to social media to screen candidates. A recruitment agency does the same.

With the help of social media, it is much easier ascertain the “matches” created for job positions. Plus, social media can reveal if candidates are true potential assets to companies and not liabilities.

Social media sites usually provide details that can back up qualifications stated in a resume. Additionally, they can divulge the true character of applicants. Posts, reposts, likes, and connections are known to shed light on the behavior, temperament and preferences of a person.

  1. De-biasing Recruitment Software

This program called theBlendoor has proven to be a golden find for recruitment agencies. It makes use of artificial intelligence to remove unconscious bias.

Basically, what it does is it processes the information job seekers submit to the software, and removes the name, photo, age, and even the schools attended as these trigger personal bias.

The removal of variables that develop bias allows employers to judge the competency of the candidates in a more objective manner. This is crucial, especially now that workplace diversity a must for big operations.

  1. Recruitment Marketing Software

There are different brands for this program but what it basically delivers for recruitment agencies are the following services:

  • Automatic posting of open positions as well as tracking on paid job boards.
  • Speed search of top candidates from both internal and external databases, and the Web.
  • Organizing talents signed up with the agency for effective promotions for current and future job openings.
  • Managing candidate activities.
  • Managing all client employers.
  • Tracking the efficacy of marketing initiatives.

With this program, the different tasks recruiters need to stay on top of can be streamlined and completed faster. Along with this, it becomes a whole lot easier to keep track of the progress of marketing initiatives which, in turn, allows for appropriate and timely adjustments.

  1. Applicant Tracking System

This is a program integrated into an agency’s website or own operating system. It can monitor candidates and it simplifies the application process for them by making job opportunities just a click away through mobile devices.

An ATS, likewise, allows recruiters to communicate with applicants in a fast and systematic fashion, providing the latter the assurance that they have not been overlooked.

Besides that, the system also makes it a breeze to create a collection of other tools and apps that can aid in resolving the issues that arise during the recruitment process.

These five tools and solutions are serving top recruiters well and, if you are part of the recruitment industry, you should be using them too to power up your own recruitment strategy. With these, you get to create a more efficient recruitment process, and also improve the performance of other areas of your operations.


David Mackenzie

A recruitment professional with over twenty years’ experience in the field and a record of entrepreneurial accomplishment, David is Managing Director and Head of HR at Mackenzie Jones.

In 2003, David set up Mackenzie Jones in the UK, growing the business across two offices in London and Birmingham. In 2005 David established Mackenzie Jones in Dubai to serve the Gulf region and neighbouring countries. As the Group MD, David is responsible for the overall direction of theMackenzie Jones Group including Mackenzie Jones, MumsAtWork, MENA Solutions, Simply Digital and ThinkTech.