Your first ever venture into e-commerce could be particularly daunting. With so much to know and so much work to do in order to get your online store off the ground, it’s important to know some tried and tested tips and tricks in order to ensure you’re in good hands with your first go.
Here are 4 need-to-knows when venturing into e-commerce for the first time.
You need to decide which server option suits your future goals
First things first – when delving into the world of e-commerce, your first concern should be which hosting provider to opt for, or alternatively whether you want to choose an all-in-one service. It all comes down to the goals you’re setting yourself for the future. Do you want to remain modestly successful with a limited outreach, or are you looking to grow and expand with no limit in sight?
If you’re looking for the former, a shared server is likely going to be your best option. It’s much cheaper and, when you’re not planning on reaching large amounts of customers with your products, is the better option – you’ll be able to rely on it without a doubt. Otherwise, a dedicated server albeit more expensive is the best option for reliability – you’ll be avoiding any overloads or downtime as a result.
Web design is important in e-commerce
There’s no doubt that the design of your website is one thing that’ll ensure customers can trust you, effectively keeping them coming back and shopping again and again. Be sure you’ve got a modern, clean design that’s easy to navigate whilst also being attractive – any garish, difficult or plain ugly look will not persuade any potential buyers to stick around.
Flat design remains the frontrunner in terms of web design, so consider using it for your own store. It’s a fresh and futureproof look that’ll give your store that necessary sense of trustworthiness, to ensure customers stick around and consider you worthy of their time and their money.
Customer service is key to keep them coming back
Be sure to be providing an excellent level of customer service with your online store, to ensure your customers stick around – you want to build those necessary relationships with buyers to ensure trust and reliability, effectively cementing yourself as a worthy business in the market especially if you’ve got a lot of competitors up against you.
A phone call is often the best way to reply to any queries or complaints you may receive, as you can convey emotion easier and have an easier, more genuine conversation with your customers. If a phone call isn’t feasible, emails work almost as well. So long as your buyers have a way to get in touch and you give a quick, detailed response, they’ll be sure to stick around and will also likely recommend you to a friend. There’s no better publicity than word of mouth.
Security is a must for any online store
With an online store comes the risk for security breaches, and so it’s crucial you have a level of protection both for your own sake and that of your buyers. An attack could lead to a breach of confidentiality, with personal details potentially being leaked including payment methods, addresses and emails – be sure to prevent any detrimental incidents.
SQL injections are often the attack of choice in e-commerce, but by providing a significant level of protection you’ll be prepared for eventuality whilst also establishing yourself as a frontrunner in the market.